Small business SEO focuses on on page optimization first. And how much more first can you be than choosing your domain name. Several years ago it was popular among SEOs to choose an exact match domain meaning the keyword you wanted to rank for most was the actual domain name. Now it is better to steer clear of this practice and use a name that is brandable.
Part of the reason for this is over optimization. Using the keyword in the domain name and the url for your page is just too much. But, if you have already named your site or business you can find ways to work around it.
Such is the case of a North Little Rock hearing aids and testing company I know. Their site was created back when it was fashionable to use the keywords and it was a good strategy at the time. Worked like gangbusters. Now, not so much. When looking at pages that in turn address different topics such as managing hearing loss in NLR the url can get a bit ticky for Penguin and Panda. So, one thing that can be done is de-optimize the other factors like H tags and description tags. Or links can be used to diversify the link profile (which should be done anyway.) You get the idea. What makes matters worse is the company’s name is it’s own keywords again! But perhaps you can avoid this in future projects yourself.
During selecting a name for your company, you will recognize that there are numerous names that you can take on for your firm. You may acquire confuse in between too many choices. One thing that you need to consistently bear in mind is that whether your firm is an on-line firm or not yet there are possibilities that it will grow and you should develop a web site for your firm, the name will certainly play a crucial factor in making it effective. Yes, we are discussing Search Engine Optimization. The name of your company must be associated with your business. If you are a shoes making business then there should be the word shoes in your company?s name. It will be very easy for Google to rank the company high for questions containing such keywords. http://www.entrepreneur.com/article/238620
The success of your firm depends on the capability of its name to be made use of as a verb. You might have listened to people stating? Google it?. They actually would like to state? search it? yet they make use of the word Google as a verb simply considering that Google is the best search engine in today?s time. Xeroxing is really a ghost word. Xerox is a company name which handles Photostat products however folks started utilizing it as a verb for replicating a paper via Photostat due to the appeal of the company.
Try to choose a brief and basic name for your firm. You could have seen that the successful business have one word name and also you can’t call it a coincidence. A short and basic company name is very easy to bear in mind. All the effective business like Google, Facebook, Yahoo, Bing etc have brief names. Attempt to make your company’s name as short as possible. There need to be just one or two words in your company’s name. By choosing an appropriate name for your business you are good to go to go into the market. Relax depends on the top quality of your products and services.
Obviously small business SEO involves more than just choosing your name, but it is a big start when it comes to choosing your domain and designing your site structure, building links, etc.
More tips on seo for business.